The website is a pivotal part of branding and marketing strategy for all online businesses. This is especially true for small businesses with low market presence and branding.
Traffic to your website is primarily driven by its content, which means the navigability and appearance of the site. Users nowadays don’t like to spend time searching services or products they are looking for. They prefer a neat, decluttered and simple to approach sites unless you are a recognized brand with loyal customer base. Thereby, as small business owners, you got to offer them more power and control over their choices.
Once as I was traveling to meet a close friend, I happen to sit beside an Auckland based web developer. For our mutual working interest, we started to share our experience over the time. I asked him about how website design Auckland small businesses can survive with small starting investments against large businesses and what web design mistakes small businesses should avoid.
Here’re top four mistakes discussed we agreed upon to be avoided for a seamless user experience and business growth.
- Poor Navigation
The thing is, customers are looking for an easy escape route to their required product and services. A streamlined website navigability is the essence of contented user experience. Believe me on this but 90% of customers will switch over to other sites if they are unable to locate their required service or product within a minute on your site. Now imagine how many potential customers you might be losing to your vague and distorted navigability on your site.
- Poor Calls to Actions
Even with a sea of traffic driven to your site, you can’t expect to get sales unless there are clear “Call To Action” incorporated into your web design. A simple “Click Here” link isn’t convincing anymore to compel customers to make a purchase. You need well defined and attractive call to actions buttons to actually compel visitors to make a purchase, even if they aren’t looking to make one.
Invest time, energy and research to bring out the best call to action buttons. The four main elements of a call to action buttons include; color, size, position, and shape. Each of these elements plays a vital role in making or breaking the deal for you. Never let users think whether they should make a purchase or not. This way you’ll be losing many potential sales. Give them precisely what they want and lure them to actually go for the purchase.
Surely people are interested in reading your content, but no one likes extra length and wordy content. Believe me, no one has the time to read a five hundred word content. They are more interested in skimming through the content; absorbing things they actually want to know about a product or service.
Contents are surely a great way to optimize your site ranking. Google likes to rank sites that offer maximum information and updates to visitors, however, once you visitors are at your site they don’t want to lose the track in long pieces of articles. The best way for small businesses to promote their services or products is to make use of infographics. Don’t list down your pros, simply convert them to artistic work of infographics and see the magic happen.
As a small business, you should only bite what you can swallow. Many small businesses clutter their websites with excessive pages and services, just in a bid to compete against giants in the industry. This is the single biggest mistake you can make.
A cluttered site looks more bald than professional and you will lose much users in a single visit. The best bet for small businesses is to keep their site cluttered, neat and simple. Accentuate only on services that you are good at and leave accessory things to rest.
You need to formulate a well-defined strategy when dealing with a limited budget. Small business owners can manage to get the most out of their online businesses by keeping a neatly done website with seamless navigability, strategically made call to actions and intelligent use of infographics.