I used to fret over my page ranking. I am not even selling a highly competitive item. It is really a niche item. However, even though there are not that many people who buy what I sell, there are some online competitors that were getting a higher page ranking than me consistently. I have always managed my own website store for sales, but I was just not great at optimizing for the search engines. I decided to seek out SEO services in Wollongong to get my page ranking up where I wanted it to be.
After turning over my website to be adjusted for the best SEO based on the current algorithms the search engines use, it took about 30 days for my website to take a huge jump up in page ranking. I went ahead of all of my competitors for both local and other searches. I have a brick and mortar store too, so I needed my website to come up at the top for anyone doing searches in our region who might like to drive out to buy the items they are looking for. I also wanted to be in the top five results for people searching for what it is I sell no matter where in the world they happen to be. I will ship anywhere and everywhere.
It has been a few months, and I am still at the top for local searches and the site is in the top 3 now for searches done anywhere else. Being at the top of the page ranking organically is better than doing it by buying an ad space. I think a lot of people are not trusting the ads, and they are clicking on the non-ad links instead. It feels more like you are actually clicking on something relevant instead of just clicking on a link that is paying to be there at the top. Our traffic is up in the store and on the website. I wish I would have hired a company that does SEO services much sooner.