In the competitive digital landscape, running and growing your website can be a time-consuming affair. Doing everything manually can limit site owners from exploring the plethora of options offered by WordPress. Therefore, it is important to automate WordPress to make the most out of the most popular CMS platform in the world. In this article, we will look at some tools and tips for WordPress automation.
An article on your website/blog can attract a lot of spam comments. Monitoring them manually can be tiresome. Akismet monitors all incoming comments and IP addresses and automatically eliminates all spam comments.
A successful website is optimized for search engines. The Yoast SEO plugin offers features allowing users to add meta-description, meta-keywords, suggest an SEO-compliant title, calculate the frequency of keywords, etc. for SEO optimization.
3. WP 101
WordPress is updated regularly with the addition of new features and enhancements on a regular basis. The WP 101 plugin offers detailed tutorials to help you develop your website. It is updated automatically with each release.
This is an excellent plugin to identify the actions of your site visitors while they browse your website. The Hotjar plugin allows you to see where the users click, scroll, or tap. You can gain insights which can help you make adequate changes to your website.
5. Automate Woo
Marketing and promoting your online store can be tiresome and time-consuming and include tasks like sending follow up emails to buyers for reviews of the product/service, reminding customers who have left products in the shopping cart, creating email campaigns to target inactive customers, sharing personalized coupons/deals, etc. As your business grows, performing these tasks manually can be virtually impossible. Automate Woo is a marketing automation plugin which allows you to convert and retain customers with ease.
Tips for WordPress Automation
WordPress requires site owners to perform certain maintenance tasks regularly like updating the core, plugins, and themes, optimizing database, backing up the website, security scans, etc. There are also some other tasks like those related to marketing or promotion of your business, Search Engine Optimization (SEO), content creation, etc. which need your time as well. While plugins can do most of the heavy lifting for you, excessive use of plugins can adversely affect the performance of your website. Here are some tips:
- Create a list of all the tasks that your website requires and rank them as per priority
- Divide this list into two – one set that needs to be automated and another that can be managed manually
- For all the tasks that you want to automate, look for tools or plugins that can help you. Check performance reviews and features before opting for one.
- For tasks in the ‘manual list’, create a schedule so that you don’t miss any.
- Opt for a Managed WordPress Hosting service which takes care of many WordPress maintenance tasks like updates, WP optimization, regular security scans, etc.
Automating your website tasks can optimize its performance and free some time to allow you to focus on other aspects of your business. However, avoid the temptation of automating every process. Strive for a healthy mix of automated and manual processes for maximum gain.
We hope that this article will help you in automating your WordPress website to the fullest. If you have any queries or suggestions, please feel free to mention them in the comments below.