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Adobe Innovations 2017: Redefine Customer Experience Through Adobe Applications and Other Web Solutions

The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. The company announced Adobe Sensei’s new partnerships, intelligence features and web developing tools. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The Adobe Summit 2017 showcased their latest innovation and featured famous celebrities who shared how their careers were uplifted by the digital technologies.

The proliferation of digital technologies have disrupted every industry in the world, and what differentiates one company from another is providing a great customer experience. When it comes to web products and services, a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence more than anything else. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also launched their new application, the Adobe Spark which is helpful in making social media posters, videos and web pages with the use of a computer or an iOS mobile device. Adobe Spark rebrands and upgrades its trio app that Adobe have already operated and are now termed as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. With the new Adobe Spark, small businesses, marketers, bloggers, and students can create and share visual stories without attending formal training or a short course on web design and development. It is easier, simpler and faster with social media integration on the go.

Adobe also introduced in the conference the new developments including partner integrations, new tools and new Sensei capabilities through its Cloud Platform. Adobe Sensei is the core of intelligence of the Adobe Cloud Platform offering their clients AI framework, unified machine learning, and intelligent services. Adobe Sensei have new capabilities such as Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Adobe, and Microsoft are now working together to develop the first open industry standards, defining a language for marketing, services data and sales. You may visit our website for more information about Adobe products and services.