Fake News: Everything You Need to Know About It
Admit it, you’ve heard someone say, “that’s not news!” at least once in your life and judging by how such comment is delivered, it usually means that a piece of article or report is still news, but isn’t really fresh or interesting. And while it’s easy and perfectly normal to read or hear daily news reports and articles that don’t fancy or even irritate you, nothing is really more annoying and disturbing than fake news.
The idea behind fake news today and its very definition has changed a lot the past several years. The very reasons (s) they’re written and published today has changed as well. For many of the instances, fake news are created by people who believe that the compelling subject or topic will force the hand of a reader to click on the link and read the content in its entirety. Definitely the most unfortunate fact about fake news is that there aren’t any truth to them and that readers are merely deceived to influence their actions.
The most disturbing attribute of fake news is that it uses false information for the purpose of discrediting and disrespecting the very foundation of journalism. More and more people, even organizations, are using it since it’s one of the most effective ways of getting maximum attention without even spending a dime. Therefore, it also works pretty much like an advertising tool or media, except that it boldly deceives the reader.
Apart from false information, news that don’t come with the sense of truth are usually published on websites that are as equally shady too since they’re built with the intention of mimicking the appearance of the most popular and widely-read online news media. The name of the website they use are even closely related to or synonymous to those legitimate news sites they try to copy.
So whenever a visitor clicks that link, he will be forwarded to the website where the false news is found and in return, that website gets a generous, even high traffic, something that will eventually translate into profit.
One good proof of how legitimate the threat has become from this fake news trend is the fact that international news agencies like the BBC are now taking huge strides to address and eventually fight off these websites and the people running them. The UK-based news agency recently launched a project that will make them use multiple verification of the information they receive before publishing it as news. The intention of BBC is quite clear: it wants to steer clear from the criticism directed towards other renowned news agencies as well as social media platforms which are reportedly allowing fake news to appear in their pages.
The truth is the biggest challenge BBC will be facing is how to stop the spread of fake news because as of this writing, they are becoming more and more popular due to the simple fact that readers today seemingly are more interested in something that’s controversial and intriguing without even considering if it really is legitimate news based on facts.