If a business provides SEO services, it’s imperative they be able to deliver what they promise. All to often, fly-by-night SEO firms open up doors and secure the customers with great sales teams, but when it comes time to deliver the goods, they fall behind. After all, if the sales team is working faster and more effectively than the production side, the customer’s expectations are not going to be met. Hiring more people seems to be the answer…at first glance. However, what if business falls off and and you have no work for those new employees? Perhaps the smartest answer is to take things slowly and outsource some of the work to stay ahead of competition.
Content marketing is one of the buzz words used in the industry these days and to keep on the good side of Google and other search engines, it’s a must that a company provide frequent, quality content on pages to be ranked high in the search engines. However, it’s rare to find an SEO firm that can provide all that content on their own. Instead, the partner up with content and SEO companies who are experts at providing instant content for their clients.
These partners provide a complete SEO platform for advertising agencies, resellers and consultants to satisfy their client base. They provide blog posts, links on other people’s blogs, press releases, videos, and many other products to promote a website to its fullest potential. They also help their clients track the success or, in some cases, failures of their campaigns with reporting platforms.
Before partnering up with a company, research their history and types of clients. Pick a firm with experienced personnel and a commitment to excellence and ethical practices. What they provide and do reflects on you, and you want only the best providing the content for your clients. Ask to see sample writings and speak to existing clients (in other industries), too. For a peak at a top performer in the industry, check out Posirank on Linkedin. The firm was co-founded by two top SEO experts and they have successfully produced over 7,700 campaigns for their clients. Learn more about how they can help you.