Creating a Great Banner: Tips to Live By
Making banner ads for your business’ marketing or whatever purpose you have for it has now become very easy and straightforward, thanks in part to the availability of online tools that you can use for free, at least most of them. Banner ads, for the most part, are intended for use by websites created for promoting a business. What’s even more remarkable about making banner ads is that you can easily make them on your own if you have the right tool; and it is quite true that there no longer is a need to hire the experts for it.
In this article, let us help you understand and learn how to make the best banner ads for whatever purpose you may be planning.
1 – First of all, the safest route, especially for beginners, is to keep it light and minimal. Simply put, it’s not right if you tell the whole story in one banner image. Instead, it should serve as some type of a preview of what visitors could expect from the website.
2 – Next, be sure that your banner image will be consistent with what your brand represents. You should never make the dumb mistake of creating a banner image that actually sends the wrong or contradicting message to what the business or company really represents. Never forget that consistency with the brand should be the primary focus when you’re looking for ideas in creating banner ads. The purpose of this type of ad is to grab the attention of a potential customer or client; but there’s a big difference between impressing and confusing them. You never should take advantage of banner images in order to mislead website visitors, because if you do, you won’t see them getting back and visiting your site again.
3 – Be straightforward as much as possible. The reason for this is obvious: you want to create an impression that you’re a no-fuss and serious business or company wanting to impress and tell people that you have something to offer them.
4 – Finally, we are strong believers of the notion that the simpler the banner ads are the more effective they become. It all boils down to the design and as mentioned earlier, it always is better if you stick to the minimalist concept. This is quite true when you are targeting a group of consumers who are sensitive culturally, religiously, or racially. While you always get to experiment a little bit to create a banner ad, you still have to focus on retaining the basic stuff like using black and white as the primary colors and short but clear text.