Trademark forms an important asset for the business organization. As indicated by one recent survey, trademarks represent, all factors considered, about forty percent of corporate value. One of the top-rated trademarks was valued to cost approximately two hundred and sixty billion dollars. It is important to note that by developing and protecting the business trademark, the business brand is boosted positively ensuring quality service delivery to the customers, this makes the clients to be satisfied with the business operation hence high profits generated by improved sales of the organization product. A trademark can be represented by any symbol or logo that helps customers distinguish between two different businesses operating in the same industry. Trademark also helps in promoting the quality of goods and services and in this way promote positive competition. An application to register a trademark in the United States is far less expensive than a patent filing. An application can be founded on either a true expectation to use the mark, which basically enables you to hold a check for up to four years after allowance of the application by the Trademark Office, genuine utilization of the mark in US Commerce, or responsibility for remote application or enlistment. It is mandatory for the business to do research before making its trademark public but it helps the business to reduce chances of conflicts with other businesses that might be using the same mark. This report highlights the advantages of having a unique trademark for your business entity.
The first advantage of business trademark is that it ensures exclusivity of the organization. By registering your trademark, you ensure the quickest and most cost-effective way to ensure legal exclusivity for the use of the business symbol, icon, and logo. Registering your trademark can be compared to having a land title deed in relation to land property owing is concerned. Registration of the trademark also ensures you reduce the chances of other business preventing you from using your business logo or name. One of the most severe experiences the business can have is receiving a letter from an attorney that requires it to stop using its name or log that it previously owned because another business has claimed the legal right to that specific trademark.
The second importance of trademark is that it forms part of intangible property that business owns. The trademark registration ensures the business can own this essential intangible asset. Trademark enlistment is a value store or receptacle of the value attaching to the notoriety or goodwill that the item appreciates.
In conclusion, trademark is important to the business as explained above.
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