Category: mobile web development

How to reduce your Google Ads Cost Per Clicks?

Cost per click can be understood as the price that is paid to Google upon the ads over the platform getting clicked. It is the price of one click on an ad. This is the very fundamental aspect that one needs to understand about the Google AdWords campaign. The Google cost per click often varies from keywords to keywords, and for different campaigns. It is thus essential to understand well about the bidding strategies of Google Adwords for making the most of cost per click campaign.

However, the rates are often decided by the level of competition involved in the bidding of a keyword. Just like with any other businesses, an Adwords campaigner would also love to keep the expenses of CPC at the minimal possible side. Discussed below are few handy tips on how to keep the expenses of Google CPC ads at the minimal possible side.           

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